Target Investment

LEAD GENERATION STRATEGY

– Gather information collected on target industries and begin to expand out the information. Collect information on key companies, individual contacts, current operation, future needs, etc.
– Populate the database with all gathered information.
– Using the marketing strategy, begin to make contact with key companies to build relationships.
– Record all information and discussions in the database. When investors contact the municipality directly, ensure contact details are added to the database.