LEAD GENERATION STRATEGY
– Gather information collected on target industries and begin to expand out the information. Collect information on key companies, individual contacts, current operation, future needs, etc.
– Populate the database with all gathered information.
– Using the marketing strategy, begin to make contact with key companies to build relationships.
– Record all information and discussions in the database. When investors contact the municipality directly, ensure contact details are added to the database.
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